Li Seng Heng

Founder and Chief Executive Officer, Green Nudge

Singapore

Li Seng Heng is the founder and chief executive officer of Green Nudge, a social enterprise in Singapore that utilizes behavioral science to transform environmental responsibility into a cultural instinct within affluent urban societies. He has led sustainability initiatives for over 20 national sporting and community events and facilitated engagements with over 500 companies and schools, reaching over 55,000 participants. Li Seng manages a team of 10 and maintains a six-figure annual revenue while transitioning from a small organization to a strategic systems implementation partner. Li Seng creates environmental awareness and habit formation in high-consumption societies through public workshops, experiential learning journeys, and community outreach projects and he specializes in blending various stakeholder strengths into a unified repertoire of collective action and long-term stamina.