My Brother’s Keeper Alliance celebrates 10 years of making a difference for Black youth
One decade ago, President Obama created the My Brother’s Keeper initiative, urging the nation to address persistent opportunity gaps often faced by boys and young men of color to ensure they reach their full potential. The program began in response to Trayvon Martin's tragic death, driven by President Obama’s strong commitment to create a solution for protecting and supporting boys and young men of color.
A program of the Obama Foundation since 2017, the My Brother’s Keeper Alliance spearheads the next chapter of the national call to action, uniting various sectors to create safe and supportive communities for boys and young men of color and provide clear pathways to opportunity. Focused on achieving impact across the six MBK Milestones, the Alliance has supported local leaders in our network of more than 100 MBK Communities, reaching thousands of young men of color from Chicago to Omaha.
Take a look back at some of the moments from our decade of impact, and follow along as we continue this important work.
Fostering Brighter Futures for Boys and Young Men of Color


“...In the aftermath of the Trayvon Martin verdict, with all the emotions and controversy that it sparked, I spoke about the need to bolster and reinforce our young men, and give them the sense that their country cares about them and values them and is willing to invest in them.” —President Obama, 2014



“My Brother’s Keeper is all about helping more of our young people stay on track; providing the support they need to think more broadly about their future; building on what works, when it works, in those critical life-changing moments.” —President Obama, 2014

“We were having a financial aid workshop for our mentees in the Roosevelt Room, and President Obama stopped by to surprise the young men. One of them joked with the President that he should play them in basketball one day. The President shocked them by saying, “Let’s play now!” We then walked to the White House basketball court where President Obama spent well over an hour playing HORSE and sharing life lessons with these young men.” — Broderick Johnson, Former White House Cabinet Secretary & Chair, MBK Alliance Advisory Council

Sparking Hope and Joy in the Next Generation
Our mission is to establish safe and supportive communities for boys and young men of color, ensuring they feel valued and have clear pathways to success. Through the Freedom Summer grant program, we provided support to local organizations dedicated to reducing violence in Chicago and communities across the country. The initiative focused on creating and expanding spaces and programming where boys and young men of color can safely learn, play, and engage.




Developing Clear Pathways to Success

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

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“We need to give every child, no matter what they look like, where they live, the chance to reach their full potential. Because if we do — if we help these wonderful young men become better husbands and fathers, and well-educated, hardworking, good citizens — then not only will they contribute to the growth and prosperity of this country, but they will pass on those lessons on to their children, on to their grandchildren, will start a different cycle. And this country will be richer and stronger for it for generations to come.” –President Obama, 2014





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Promoting Equity and Responsibility




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
Positively Shifting Outcomes
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



To kickoff MBK Rising!, a national convening hosted by the My Brother’s Keeper Alliance, participants attend a Day of Service at MLK Elementary School in Oakland, CA on February 18, 2019.
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
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MBK Participants learn the fundamentals of gardening as part of the My Brother’s Keeper Alliance Culinary Careers Accelerator (Opens in a new tab) at Martha’s Vineyard.
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
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As part of a job shadowing experience with Warner Bros. Discovery Sports, MBK Alliance participants attend the 2023 NCAA Division I Men's Final Four Tournament held in Houston, Texas.
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“We take data from the Newark Public Safety Collaborative and we analyze auto theft and violence that goes on in our community. With that data, we try to come up with solutions so we can help solve all the things that go on with crime in our community.” -Michael Williams, MBK Newark
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