Girls Opportunity Alliance
A Closer Look: #GetHerThere
Mrs. Obama’s passion for women and girls’ equality runs deep.
So much so that on the International Day of the Girl—and the fourth anniversary of the Girls Opportunity Alliance—we launched the Get Her There campaign.
Get Her There is a global call to action to drive awareness and action that will empower adolescent girls to reach their full potential. It’s a way for everyone to get involved to help every girl around the world achieve her dreams. Our goal is to bring together an alliance of everyday people, brands, industry leaders, high-profile individuals, and philanthropists to raise funds to support adolescent girls’ education and empowerment.
To kick off the campaign, we organized a luncheon in New York City hosted by Marsai Martin, featuring a musical performance by Sara Bareilles, remarks from young women in the Girls Opportunity Alliance, and a panel discussion featuring Mrs. Obama, Amal Clooney, Melinda French Gates, and Wanjriu Wahome, a leader from the Samburu Girls Foundation in Kenya.
The day before the luncheon, we brought together grassroots leaders working on girls’ education issues around the world to share their stories, learn from one another, and participate in workshops—our first in-person gathering of our global Network since the pandemic.